PROPOSITION CONCEPT

RADIANCE THAT LASTS

Radiance marks time.
And becomes your timeless signature.

Beauty is often static, a captured moment that is so short we are left with no perception of time
Radiance though, is beauty that lives.
It needs “time” to be expressed, diffused and most of all remembered.
A powerful reminiscence of past experiences that people never forget.
A residue of aura that never disappears and lives through time.
Piaget always helps you to keep your radiance and express it.
A signature that marks your path wherever you go.
The ability to leave an incredible impression on somebody else.

TREATMENT

Using motion as our motor to express radiance that lasts, images could be multiplied to create repetition and effects of beautiful reminiscence, leaving a trail of radiance wherever you go. The execution will allow us to tell a story, authentic, alive, personal, and filled with Radiance allowing Piaget to magnify and express radiance the way it deserves to be shared: an energy that never disappears.